{
  "query": "local seo",
  "count": 9,
  "results": [
    {
      "chapterId": "delivery",
      "chapterTitle": "Deliver a Result Owners Can Measure",
      "lessonTitle": "Define the result in revenue terms",
      "text": "A cleaning company I started myself: first client was a three-year multi-apartment contract. No ads, no door knocking. Local SEO and patience.",
      "score": 2,
      "url": "https://feinecapital.com/#delivery"
    },
    {
      "chapterId": "retention",
      "chapterTitle": "Sell, Report, and Retain",
      "lessonTitle": "The audit is the close",
      "text": "Same cabinetry company: two years of paid local SEO on an unverified Google Business Profile.",
      "score": 2,
      "url": "https://feinecapital.com/#retention"
    },
    {
      "chapterId": "market",
      "chapterTitle": "Choose the Business and the Market",
      "lessonTitle": "Sell into demand that already exists",
      "text": "Established local operators already have cash moving through the business. You are redirecting a river, not digging one.",
      "score": 1,
      "url": "https://feinecapital.com/#market"
    },
    {
      "chapterId": "market",
      "chapterTitle": "Choose the Business and the Market",
      "lessonTitle": "Ticket size is the whole game",
      "text": "Verify the Google Business Profile before you promise anything. I have taken over accounts that paid for two years of SEO on an unverified profile.",
      "score": 1,
      "url": "https://feinecapital.com/#market"
    },
    {
      "chapterId": "retention",
      "chapterTitle": "Sell, Report, and Retain",
      "lessonTitle": "The audit is the close",
      "text": "Cabinetry company: $5,000 a month for SEO aimed at the wrong locations and the wrong services.",
      "score": 1,
      "url": "https://feinecapital.com/#retention"
    },
    {
      "chapterId": "retention",
      "chapterTitle": "Sell, Report, and Retain",
      "lessonTitle": "The audit is the close",
      "text": "Pressure washing company: $8,000 a month across SEO and search ads, no reports, blog links pointing at 404 pages.",
      "score": 1,
      "url": "https://feinecapital.com/#retention"
    },
    {
      "chapterId": "automation",
      "chapterTitle": "Use AI as Operating Leverage",
      "lessonTitle": "The $5 voice agent build",
      "text": "Buy a phone number per client. Local runs about $1.15 a month, toll free about $2.15.",
      "score": 1,
      "url": "https://feinecapital.com/#automation"
    },
    {
      "chapterId": "products",
      "chapterTitle": "Turn Internal Solutions Into Products",
      "lessonTitle": "Physical products are wide open",
      "text": "First distribution arrives through people. An old friend saw one post and offered shelf space in local stores.",
      "score": 1,
      "url": "https://feinecapital.com/#products"
    },
    {
      "chapterId": "distribution",
      "chapterTitle": "Compound Through Distribution",
      "lessonTitle": "Buyer density beats reach",
      "text": "Reach is a vanity metric in local business. 400 views of the right 400 people is a pipeline.",
      "score": 1,
      "url": "https://feinecapital.com/#distribution"
    }
  ]
}